Marketing a new (old) product

You are currently working at a startup company who wants to create a new consumer product. You must create a new product based on one item in the room, and you will create a pitch about to show on a tv commercial. Your instructor (aka the head of your company) will tell you which item you must create a pitch about. Here’s the catch: the function of your consumer product must be different from the actual function of the object you are given! For example, if you are given a pencil, the function of your new product cannot be to write, or if you are given a cup, the function of the new product cannot be to drink from it. So be creative in coming up with the function of your new product.

After creating your product, you must create a pitch for a tv commercial, including the name of your product, its function, any special features, and where people can buy this product. Each person in your team must speak in your commercial.

Your team will have 15 minutes to create your product and commercial.

 

Notes for instructors: If students complete this quickly, give them another object. You can also give them another object and make it so one person in the group is not allowed to talk or write anything down.

For a similar version of this activity, see our Commercial activity.

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